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Trend Mill

Trend Mill is DDB Russia's internal trend project. Produced specifically for the Russian market, this semiannual trend observation report provides valuable insights into culture, emerging issues, and consumer behavior. The trends are divided into categories relevant to the brands DDB Russia works with.

A special thanks to DDB planners Maria Kuznetsova, Maya Lukyanenko, and Irina Kulikova for their help in this project.