CrounLidz, a Philadelphia-based hat and apparel company, encourages its consumers to believe they are royalty. Our team was tasked to rebrand CrounLidz to highlight its urban royalty concept, create brand awareness in its category, and produce consistent, on-brand advertising. One major component of our rebrand was redesigning the website and introducing a new logo that we felt would better appeal to the young, urban target audience.
Strategic concept: You are the king/queen of your own domain. So rule it!
*The creative brief was provided by the client; the strategic concept was developed by our team